Through establishing a famous company as development goal , offering premium one-stop MICE service, running the NBICC and Ningbo International Expo Center(proposed), we aim to create a comprehensive MICE service system that involves venue operation and management, MICE organization, supporting service and brand planning. Meanwhile, we determine to energize emerging industries in Ningbo based on MICE economy, and become a significant platform for Ningbo to communicate with the world, promote city brand, improve urban function.

We adhere to the dual-wheels of capital operation and brand operation, focus on hotel consumption needs and implement multi-matrix hotel branding strategy based on running Ningbo International Conference Center Wonderland Hotel, Qianhu Hotel, Xinzhi Hotel, Ningbo Dongqian Lake CORDIS Hotel, Langham Place Ningbo Culture Plaza and etc. We expect to achieve brand output and geographic expansion by promoting development of branding, differentiating and scaling.