In order to further improve the construction of the hotel marketing system of the exhibition, enhance the competitiveness and attractiveness of wedding banquet products, and create better economic benefits. On the afternoon of June 22, the exhibition organized a special seminar on hotel wedding (banquet) business improvement. The company's general manager Chen Wei, deputy general manager Bao Minmin, the company's wine and tourism department, market development department, general office and Congress Management Company, etc. relevant personnel to participate.
At the meeting, the wine and tourism department shared the results of the previous research on the city's wedding (banquet) market. By selecting four representative one-stop wedding (banquet) companies in Ningbo for case analysis, it was proposed that refined services for market segments will be It is the development trend of the future wedding market. And heated discussions were held around the scene design, personalized customization, product upgrade, service innovation, and channel promotion of one-stop wedding (banquet).
In view of the venue project and the future development of the Congress Hotel, Deputy General Manager Bao Minmin proposed to give full play to the regional advantages and use the existing star-rated hotel resources to carry out differentiated promotion. By cooperating with leading wedding (banquet) companies, absorbing and learning from their mature wedding (banquet) operation system, and independently building an elite service team, to create artistic, high-quality, high-end wedding banquet projects in line with the development of the times. Increase brand awareness and market share.
At the end of the meeting, General Manager Chen Wei made a concluding speech. He emphasized that the first is to find the right market positioning. There are many types and styles of hotels under MICE. Wedding banquets should go hand in hand but not the same. We should fully base ourselves on our own characteristics, accurately analyze customer needs, and create a celebration (banquet) project with taste, quality and brand. The second is to combine hardware and software. On the one hand, we should be good at using modern digital technology and 4D and 5D technology products to create refreshing wedding banquet scenes; The third is to strengthen brand building. Focusing on the market positioning of star-rated hotels and the unique advantages of the Congress Center, plan the establishment of the celebration (banquet) brand and accurately select the communication channels, effectively widening the distance from the one-stop wedding (banquet), and use the results of this survey as a reference guide Formulate the next implementation plan to create a unique wedding (banquet) IP for the hotels under the Expo.
