In June, with the improvement of the epidemic situation, the operation of the four hotels under the Convention and Exhibition Company gradually improved, with a total revenue of 16.43 million yuan in the month, a month-on-month increase of 66%. Affected by the epidemic in the first half of the year, the operation of various hotels under the Convention and Exhibition Company was in trouble. During this period, the company analyzed the operating costs of each hotel through monthly business analysis meetings, and provided instructive opinions on classified policies to guide the hotels to do a good job in product innovation, channel transformation, and reduction. This series of work such as efficiency enhancement has achieved comprehensive revenue growth.
The first is to increase the bonding degree of urban hotel communities and develop popular catering that meets community consumption. Langham Place received 640,000 yuan through Ming Pavilion New Year's Eve dinner, Meituan takeaway, rice dumpling gift box, and Huadiao wine ice drunk crayfish. The second is that the resort hotel caters to the theme of "camping fever" and makes good use of landscape resources to make full use of urban micro-vacation products such as barbecue, afternoon tea, and parent-child tours. Qianhu State Guesthouse has 52 canopy packages, Western-style weddings, graduation seasons, outdoor lawn buffets, etc. Package, the cumulative income is 1.16 million yuan. The third is to further optimize hotel sales channels. Actively expand network channels and win more online market shares. In the first half of the year, Cordis Hotel achieved sales of 2.8 million yuan through direct customer service and Douyin live broadcast, with a cumulative room revenue index of 171, and competed in hotels in Dongqian Lake. The group ranks first. The fourth is to actively guide the hotel to deeply cultivate the market for recuperation and recuperation. On the one hand, hotels are actively formulating convalescent and recuperating packages that cater to the market; on the other hand, they have broken the regional restrictions on localized recuperation and recuperation, and actively developed to counties and urban areas such as Xiangshan, Yuyao, and Cixi. Cordis realized and scheduled recuperation in the first half of the year increased by 1.275 million yuan year-on-year. Fifth, continue to pay attention to social security, tax-related and other reduction and exemption policies, and provide hotels with timely guidance on reducing and exempting work; under the principle of not reducing staff, salaries, and quality, the hotel strives to reduce various expenses accumulatively amounting to more than 4 million yuan.
In the next step, the convention and exhibition company will explore the hotel business model under the normalization of the epidemic by focusing on increasing revenue and reducing expenditure, reducing costs and increasing efficiency. Through the promotion of contractual management and the implementation of the performance evaluation and assessment of the general manager of the hotel, the internal management system of the hotel will be improved, and the analysis of monthly operation data will be further strengthened, so as to promote the horizontal benchmarking between the hotels on the platform, improve the operation ability, and help the hotel to develop with high quality and stability.
(Photo: Outdoor Buffet Dinner)
